Job Description

Marketing Executive who will support marketing manager to build strategy and implement marketing activities specialized for new product introduction process.

Responsibilities

Planning:

• Analyze and study market feasibility including value proposition, features, demand forecast, competitors, target market.
• Work with team to build the product development strategy, annual marketing plan; planning in detail and executing the assigned marketing plans/programs in alignment with the orientations and goals of company.
• Monitors, analyses and evaluates product performances and provides feedback, including the customer voices to Product Team.
• Identify product / service changes to meet customer needs. Liaise with other areas of the organization to implement these changes.

Marketing Communication

• Assist marketing manager in developing marketing mix plan including positioning message, selling point, recommended budget, timing, etc…
• Cooperate with related department and monitor the implementation of Media planning, Digital activities, Event, PR, Promotion.
• Develop relevant contents of product and brand on social networks, website.
• Work with E-commerce partners to promote products and brand on Marketplace.
• Manage budget & progress.

Other Tasks

• Research and analyze competitors and competitor activity, identifying new opponents.
• Stay up-to-date on current marketing trends and contribute to team culture by sharing ideas to improve marketing campaigns, and customer targeting.
• Develop in-store POSM.
• Create training material for internal parties (related department, promoters) & external.

Benefits

• Successful candidates can expect competitive remunerations and a dynamic, conducive working environment.
• Annual leave: 12 days/year.
• 13th month salary & attractive yearly bonus scheme.
• Allowance: Telephone allowance, Overtime allowance.
• Training: take part in marketing training courses by internal and external program.
• SHU Insurance, Premium Health Care.
• Internal events: Team building yearly, Quarterly Happy Time.
• Attractive Business Allowance Policy.

Qualifications

• BA degree or above in economics, marketing, branding.
• 2~3 years of working experience in branding / marketing or communication.
• Having digitalized mind-set and experience in E-commerce is an advantage.
• Good sense of advertisement and communication, as well as analytical ability, strategic plan development ability.
• Good English, communication and presentation skills.
• Positive working attitude, reliable, ability to multi-task and work independently as well as good team work skill.

What to expect

• Largely office based with a lot of communication by phone, email and conference calls.
• Travel may be required especially for visiting partners and agencies.
• An important element of the marketing profession is networking at industry events, conferences and meet-ups.
• The role can be challenging but rewarding due to the marketing and business success.

Please send CV to hr@aosmith.com.vn before 28/12/2019.