Marketing Executive – A. O. Smith Việt Nam

Marketing Executive

Job Description

Marketing Executive who will support marketing manager to build strategy and implement marketing activities specialized for new product introduction process.



  • Analyze and study market feasibility including value proposition, features, demand forecast, competitors, target market.
  • Work with team to build the product development strategy, annual marketing plan; planning in detail and executing the assigned marketing plans/programs in alignment with the orientations and goals of company.
  • Monitors, analyses and evaluates product performances and provides feedback, including the customer voices to Product Team.
  • Identify product / service changes to meet customer needs. Liaise with other areas of the organization to implement these changes.

Marketing Communication

  • Assist marketing manager in developing marketing mix plan including positioning message, selling point, recommended budget, timing, etc…
  • Cooperate with related department and monitor the implementation of Media planning, Digital activities, Event, PR, Promotion.
  • Develop relevant contents of product and brand on social networks, website.
  • Work with E-commerce partners to promote products and brand on Marketplace.
  • Manage budget & progress.


Other Tasks

  • Research and analyze competitors and competitor activity, identifying new opponents.
  • Stay up-to-date on current marketing trends and contribute to team culture by sharing ideas to improve marketing campaigns, and customer targeting.
  • Develop in-store POSM.
  • Create training material for internal parties (related department, promoters) & external.



  • Successful candidates can expect competitive remunerations and a dynamic, conducive working environment.
  • Annual leave: 12 days/year.
  • 13th month salary & attractive yearly bonus scheme.
  • Allowance: Telephone allowance, Overtime allowance.
  • Training: take part in marketing training courses by internal and external program.
  • SHU Insurance, Premium Health Care.
  • Internal events: Team building yearly, Quarterly Happy Time.
  • Attractive Business Allowance Policy.


  • BA degree or above in economics, marketing, branding.
  • 2~3 years of working experience in branding / marketing or communication.
  • Having digitalized mind-set and experience in E-commerce is an advantage.
  • Good sense of advertisement and communication, as well as analytical ability, strategic plan development ability.
  • Good English, communication and presentation skills.
  • Positive working attitude, reliable, ability to multi-task and work independently as well as good team work skill.


What to expect

  • Largely office based with a lot of communication by phone, email and conference calls.
  • Travel may be required especially for visiting partners and agencies.
  • An important element of the marketing profession is networking at industry events, conferences and meet-ups.
  • The role can be challenging but rewarding due to the marketing and business success.

Please send CV to before 28/12/2019.

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