Digital Marketing


Digital marketers are involved in developing an organisation's multi-channel communication strategies.

Key areas include:

  • social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
  • search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results on all engines.
  • pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
  • mobile marketing: includes app-based, in-game, location-based and SMS marketing.
  • affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website.
  • Email/SMS marketing: contact with customers in schedule or in campaign

Digital marketers may work across several areas or specialise in a few depending on the requirements of the organisation.

Responsibilities

Digital marketers contribute to and develop digital marketing projects and campaigns. Tasks typically involve:

  • planning an integrated digital communication activities under allocated budget
  • creating and uploading copy and images for the organisation's website;
  • planning Email/ SMS marketing campaigns: from writing and dispatching email marketing campaigns to scheduling rountine emails pushing campaigns
  • planning social campaigns: from writing responds via social network from FB, and all other social network to developing communication strategy for social network.
  • providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
  • researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
  • deliver designs on website banners and assisting with web visuals;
  • communicating with clients, affiliate networks and affiliate partners;
  • conducting key word research and web statistics reporting;
  • contributing to social media engagement and brand awareness campaigns;
  • using web analytics software to monitor performance of client websites and make recommendations for improvement;
  • contributing to company and industry blogs and managing e-communications;
  • assisting with paid media including liaising with digital advertising agencies;
  • developing and integrating content marketing strategies;
  • keeping up to date with current digital trends;
  • managing the contact database and assisting with lead generation activities;
  • negotiating with media suppliers to achieve the best price for clients.

Salary

  • Entry level salaries for digital marketing assistant and executive jobs range between VND 12.000,000 and 15.000.000 per month, rising to VND20,000,000 for more experienced digital officer.

Qualifications

This area of work is open to all graduates, however the following subjects may be particularly useful:

  • advertising, media and communications;
  • marketing.
  • business and technology;
  • creative design;
  • journalism;

Skills

You will need to have:

  • strong verbal communication skills for articulating ideas to colleagues and clients;
  • written communication skills for producing high quality content;
  • attention to detail and accuracy;
  • ability to work independently and flexibly;
  • capacity to prioritise and work across multiple projects;
  • excellent team work skills;
  • organisational skills with ability to deliver a high volume of quality work;
  • creative skills for contributing new and innovative ideas;
  • ability to work well under pressure and meet deadlines;
  • networking and analytical skills;
  • knowledge of existing and emerging social media platforms.

In addition, you need to be able to demonstrate excellent IT skills, including the use of:

  • Microsoft Office; Photoshop
  • databases and a basic understanding of HTML5, Wordpress
  • CSS and search engines.

Work experience

Undergraduate marketing placements and internships in high profile digital agency (CleverAds, Novaon, Google,….)

Undergraduate digital marketing assistant in a multi-national brand.

What to expect

  • Largely office based with a lot of communication by phone, email and conference calls.
  • Travel may be required especially for visiting partners and agencies
  • An important element of the marketing profession is networking at industry events, conferences and meet-ups.
  • The role can be challenging but rewarding due to the marketing and business success

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